| In the golden age of television, Madison Avenue agencies ruled the world of advertising.
As the digital age emerged, visionaries designed a virtual place in which brands interacted and
related with customers directly, one-to-one, anytime and anywhere, simultaneously around the world.
Enabled by broadband penetration and an increasing array of platform touchpoints, these
ingredients now blend, old and new converging as richer media and video meets interactivity with
measurable results in realtime.
We call this horizon "Madison Alley". It is our generation of marketing, media and technology that has spawned a new era.
Madison Alley is the best of Madison Avenue marketing and media combined with Silicon Valley
technology, not just in New York or San Francisco, but throughout the U.S. and the entire world. It is here
where the best and brightest talents in our ever-changing industry plan and execute interactive strategies to
bring brands and customers together. It is a revolution of unprecedented mass customization, interaction
and relationships happening now.
We welcome you to Madison Alley. |