Madison Alley Ventures
 
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A Unique Approach



We initially began with a question in mind: "How can we help a select portfolio of interactive marketing, media and technology clients realize the full value of their business?"

It is from here that we thoughtfully designed and continue to refine the approach of Madison Alley Global Ventures. The model, process and results have been surely different from common practice.

It is first helpful to appreciate our distinguished background and capabilities:

1. Our team is highly specialized with distinct roots and a fundamental understanding of the interactive marketing, media and technology sector.

We are a team whose track record as individuals traces back to the very emergence of the sector, a time when the Internet first realized commercial and mass appeal in the mid-1990's. In different ways, we helped developed market leaders as they led their respective niche - companies like CompuServe and America Online during the hyper-growth years of 1994-1997 and The Interpublic Group through its prolific acquisition era of the late 1990's/early 2000s.

2. We are former industry executive M&A and investment specialists.

We combine domain concentration with seasoned, proven experts who know how to realize value in the capital markets and the transactions that drive this sector.

We have executed dozens of M&A deals valued at over $3 billion and managed over $200 million of strategic investments in global interactive marketing, media and technology companies.

Having led the deals as industry executives, we are deeply familiar with the fundamental dynamics of the interactive marketing, media and related technology market. Our track record includes acquisitions, divestitures, management buyouts, workouts, and a wide variety of other buy-side and sell-side deals.

3. Our integrity, retention of trust, and commitment to the success of our clients are simply without compromise.


It is also helpful to understand our unique approach.

4. An investment-style approach to the accretion of business value.

Like investors, we meticulously select a portfolio of clients. We intently listen to our clients to fundamentally understand, artfully position and articulate the distinct value of their business to the market. As appropriate, we secure investment and/or debt capital financing and execute key strategic acquisitions. In parallel, we expose clients to the universe of possibilities at the top executive levels - all pursuant to, at the time and manner of the owner(s)' choosing, realizing full value for the sale or other liquidity of the business.

IMPORTANT NOTE: Part of the value we provide clients is to perpetually facilitate strategic discussions with the market of prospective buyers, thereby exposing the owner(s) at all times to strategic possibilities that may exist. While such discussions may lead to an ultimate M&A transaction, this exploratory process is a common practice for our clients and should by no means be construed as an indication that our client is for sale.

5. Our long-term horizon

Our role is to simply provide clients with firsthand visibility and exposure to the wide variety of strategic options that exist, irrespective of whether the business owner(s) determines that now is the right time to sell.

We are NOT merely sell-side advisors nor are we merely transactional advisors. The distinction is that, in adherence with our long-term investment approach, we are only inclined to encourage our clients to sell when and if a deal is suitable.

6. Strategic Growth via Equity Investment, Debt Capital Financing and Acquisitions

Recognizing that clients are at various stages of development and often benefit from a variety of strategic capital transactions, we successfully secure strategic financing and lead buy-side acquisitions to help grow their business.

7. Alignment of Interest

We simply found that proper alignment enables us to appreciate and be driven by the same risks and rewards felt by clients in a transaction and to assess alternatives without bias as to if, when and how the owners realize full value.

As a result, we have no inclination towards a more immediate sale of our client's business. Rather, we are driven to ultimately realize full value for the owner(s) if and when the right opportunity presents itself.

8. Transaction Execution: Strategic, Global and Systematic

By listening intently to our clients and understanding the fundamentally drivers of their success, we have been able to extract and articulate the value of their business, and target specifically relevant strategic opportunities. In fact, often we have helped the company even describe itself to its own clients.

We examine strategic possibilities on a global basis, always from our client's perspective. We expose our clients to viable domestic and foreign buyers, sellers and financiers seeking interactive marketing, media and technology companies.

To summarize, applying an investment-style approach, Madison Alley Global Ventures strategically positions, plans, and systematically realizes full value for our portfolio of global interactive marketing, media and technology clients via the execution of strategic capital transactions.

 
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