Madison Alley Ventures
 
     •  Overview
     •  Executive Team
     •  Special Advisors
          •  Scott MacIver
          •  Gerard Neumann
     •  Community

Scott MacIver


Special Advisor

Mr. MacIver was a board-elected corporate officer of Interpublic Group serving as vice president of planning and business development. He was responsible for initiatives, such as Interpublic's Organic Growth Program, that fostered collaboration and grew the business. His responsibilities included service to the chairman and CEO, as well as other executive officers, for whom he prepared executive briefings on business development and marketing strategies related to key clients. He also worked enthusiastically to connect Interpublic's broad spectrum of marketing and communications companies to maximize performance in the marketplace.

Before that, he was the vice president and director of advanced marketing collaboration for Interpublic Group's Advanced Marketing Services Group. Additionally, he held the titles of vice president of strategic planning as well as chief information officer for Advanced Marketing Services. His diverse background allowed him to explore better, more efficient and effective marketing solutions for Interpublic's agencies and its clients as well as to hone his skills as a manager and business administrator.

Mr. MacIver joined the Interpublic Group of Companies in 1996. He started as an account supervisor of interactive communications with McCann-Erickson WorldGroup and quickly was promoted to the position of director responsible for building and leading a team of account, creative, design and technology specialists. Before that, he was an account supervisor with Burson-Marsteller where he supervised perception management assignments across corporate, financial/investor relations, marketing and technology practice areas to produce positive business results.

He was named one of the "40-Under-40" in the practice of public relations by PRWeek. In 2003, he was named a David Rockefeller Fellow as a promising executive in the City of New York and he attended and participated in the 2003 - 2004 class of the program.

 
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