<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Madison Alley</title>
	<atom:link href="http://madison-alley.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://madison-alley.com</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Wed, 21 Dec 2011 14:24:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.3</generator>
		<item>
		<title>Madison Alley Develops a Digital Media Holiday Greeting</title>
		<link>http://madison-alley.com/2011/12/21/happy-holidays-from-madison-alley/</link>
		<comments>http://madison-alley.com/2011/12/21/happy-holidays-from-madison-alley/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 14:09:15 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=802</guid>
		<description><![CDATA[Applying digital and social media technologies, Madison Alley has conceived a proprietary holiday greeting. Please click below to experience the holiday greeting. http://www.madison-alley.com/ecard Happy Holidays from Madison Alley!]]></description>
			<content:encoded><![CDATA[<p><strong>Applying digital and social media technologies, Madison Alley has conceived a proprietary holiday greeting.  Please click below to experience the holiday greeting.</strong></p>
<p><a href="http://www.madison-alley.com/ecard">http://www.madison-alley.com/ecard</a></p>
<p><strong>Happy Holidays from Madison Alley!</strong></p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2011/12/21/happy-holidays-from-madison-alley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ascentium Secures $7.25 Million Credit Facility</title>
		<link>http://madison-alley.com/2011/08/03/leading-digital-agency-secures-7-25-million-bank-facility/</link>
		<comments>http://madison-alley.com/2011/08/03/leading-digital-agency-secures-7-25-million-bank-facility/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 01:23:21 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=731</guid>
		<description><![CDATA[Madison Alley Advises Ascentium on the Capital Transaction Ascentium, a leading independent digital experience agency with deep technical expertise, has secured a $7.25 million senior credit and term loan facility. The Company generates over $40 million in annual net revenue.]]></description>
			<content:encoded><![CDATA[<p><strong>Madison Alley Advises Ascentium on the Capital Transaction</strong></p>
<p>Ascentium, a leading independent digital experience agency with deep technical expertise, has secured a $7.25 million senior credit and term loan facility.  The Company generates over $40 million in annual net revenue.</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2011/08/03/leading-digital-agency-secures-7-25-million-bank-facility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Madison Alley Hosts Strategic M&amp;A and Investment Dinner on Social and Mobile Marketing, Advertising, Media and Technology</title>
		<link>http://madison-alley.com/2011/05/27/madison-alley-hosts-strategic-ma-and-investment-dinner/</link>
		<comments>http://madison-alley.com/2011/05/27/madison-alley-hosts-strategic-ma-and-investment-dinner/#comments</comments>
		<pubDate>Fri, 27 May 2011 10:59:25 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=672</guid>
		<description><![CDATA[Madison Alley and IBF International Business Forum are hosting an intimate dinner of Strategic Corporate Development and Venture Executives in Digital Marketing, Media &#038; Technology. Discussion on social and mobile marketing, advertising, media and technology will be facilitated by Keynote &#8230; <a href="http://madison-alley.com/2011/05/27/madison-alley-hosts-strategic-ma-and-investment-dinner/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span id="more-672"></span><br />
Madison Alley and IBF International Business Forum are hosting an intimate dinner of Strategic Corporate Development and Venture Executives in Digital Marketing, Media &#038; Technology.</p>
<p>Discussion on social and mobile marketing, advertising, media and technology will be facilitated by Keynote Attendees (CEOs specializing in these sectors).</p>
<p>The event will be held on Wednesday, June 15, at Palm Too in New York, NY.  Cocktails and dinner will be from 5:30 – 8:30 PM.</p>
<p>This event is limited to 25 guests by invitation only.  We encourage responses as soon as possible and no later than Friday, May 27.  Please RSVP to Kim Cirello at IBF (kim@ibfconferences.com).  </p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2011/05/27/madison-alley-hosts-strategic-ma-and-investment-dinner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tom Crowley, Former WPP Corporate Development Executive and Morgan Stanley Investment Banker, Joins Madison Alley</title>
		<link>http://madison-alley.com/2011/05/01/tom-crowley-former-wpp-corporate-development-executive-and-morgan-stanley-investment-banker-joins-madison-alley/</link>
		<comments>http://madison-alley.com/2011/05/01/tom-crowley-former-wpp-corporate-development-executive-and-morgan-stanley-investment-banker-joins-madison-alley/#comments</comments>
		<pubDate>Sun, 01 May 2011 08:39:29 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=757</guid>
		<description><![CDATA[Tom Crowley Joins Madison Alley Global Ventures Tom Crowley, Former WPP Corporate Development Executive and Morgan Stanley Investment Banker, Joins Madison Alley as a Director to Advise Category Leading Clients within Digital Marketing, Media and Advertising Technologies and Services. New &#8230; <a href="http://madison-alley.com/2011/05/01/tom-crowley-former-wpp-corporate-development-executive-and-morgan-stanley-investment-banker-joins-madison-alley/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Tom Crowley Joins Madison Alley Global Ventures</strong></p>
<p>Tom Crowley, Former WPP Corporate Development Executive and Morgan Stanley Investment Banker, Joins Madison Alley as a Director to Advise Category Leading Clients within Digital Marketing, Media and Advertising Technologies and Services.</p>
<p>New York, May 1, 2011 – Madison Alley Global Ventures, Inc. (“Madison Alley”) (www.madison-alley.com), the preeminent strategic M&#038;A and capital advisory firm for leading independent digital marketing, media and advertising technology and service companies, is pleased to announce that Tom Crowley, the Corporate Development Executive and Investment Banker, formerly of WPP, Morgan Stanley and BAML Capital Partners, has joined the firm as a Director.</p>
<p>Further expanding the firm’s uniquely qualified team, Mr. Crowley will be a key member of Madison Alley’s approach to strategically enhance, develop and realize premium value for category leading clients within digital marketing, media and advertising technologies and services.</p>
<p>Madison Alley has earned a distinct reputation for completing landmark transactions for independent leaders in niche sectors, particularly within the sectors of social media, mobile, rich media and video advertising platforms, search marketing, and digital marketing and technology services.</p>
<p>Michael Seidler, Founder &#038; CEO, Madison Alley, noted, “Our highly specialized team has been demonstrating the magnitude of value that clients can realize by engaging a uniquely qualified strategic M&#038;A and capital advisory firm such as Madison Alley.  Clearly, no firm in this sector rivals our capabilities, experience and track record enhancing, developing and realizing premium value for category leading clients.</p>
<p>We are delighted to add a core team member of Tom’s stature and experience from an industry leading corporate development team such as WPP and investment banking transaction expertise from Morgan Stanley.  Tom&#8217;s rare background is consistent with Madison Alley leaders in combining a fundamental understanding of this sector with the ability to complete complex strategic M&#038;A and capital transactions.  Our team now includes CEO and Corporate Development executives from WPP, Interpublic, Razorfish/aQuantive, and LBi International, as well as investment banks Goldman Sachs, Morgan Stanley, UBS and CSFB.&#8221; </p>
<p>Madison Alley continues to expand its market position and the addition of Mr. Crowley to advise companies in the digital marketing, media and advertising technology and service sector will add momentum to Madison Alley’s strategic insight and execution capabilities.”</p>
<p>Mr. Crowley has more than 13 years of experience in strategic M&#038;A, investments, financings and alliances including nine years at WPP in Corporate Development and three years at Morgan Stanley Investment Banking. </p>
<p>Prior to Madison Alley, Mr. Crowley worked at BAML Capital Partners, the $6 billion private equity unit of Bank of America Merrill Lynch.</p>
<p>Prior to BAML Capital Partners, Mr. Crowley served as a key member of the Corporate Development team for nine years at WPP plc, the world’s largest marketing communications company with $14.4 billion of revenue. His primary focus was the execution of corporate strategy through the sourcing, negotiation and execution of strategic mergers, acquisitions, investments, start-ups, joint ventures and partnerships across WPP’s 150 operating companies. </p>
<p>While at WPP, Mr. Crowley completed over 30 transactions valued from $3.0 million to $1.4 billion. Before WPP, he was at Young &#038; Rubicam in Corporate Development prior to its acquisition by WPP in 2000.</p>
<p>Prior to WPP, Mr. Crowley spent three years in Investment Banking at Morgan Stanley &#038; Co. (NYSE: MS) in Corporate Finance where he helped advise multinational clients in a variety of industries including marketing communications, media, consumer products, food &#038; beverage and information services. He executed over $18 billion in a wide range of transactions including M&#038;A, divestitures, debt and equity offerings and recapitalizations.</p>
<p>Commenting on his new role at Madison Alley, Mr. Crowley said, “I am pleased to be joining a highly specialized peer group at Madison Alley with deep expertise in strategically developing and realizing premium value for leaders in the digital sector. Madison Alley’s impressive track record of providing strategic M&#038;A and capital advisory services to digital marketing, media and advertising technology and service clients, coupled with its reputation for exceptional advice and transaction execution, make Madison Alley an exciting place to focus the next phase of my career.”</p>
<p>Mr. Crowley earned a Bachelor of Science in Commerce at the University of Virginia, where he studied finance, management and Spanish. </p>
<p>Madison Alley Press Release</p>
<p>Michael Seidler, Founder and CEO<br />
212‐724‐0150; michael.seidler@madison-alley.com<br />
www.madison-alley.com<br />
About Madison Alley Global Ventures, Inc.</p>
<p>Based in NYC, Madison Alley Global Ventures is a preeminent strategic M&#038;A and capital advisory firm for category leading digital marketing, media and advertising technology and service companies. Since 2003, Madison Alley has completed landmark transactions on behalf of global marketing holding companies, international digital marketing and technology companies, and leaders in the sectors of mobile marketing, rich media and video ad technology, search marketing, and world-class digital creative design and technology services. </p>
<p>For more information, visit www.madison-alley.com.</p>
<p>###</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2011/05/01/tom-crowley-former-wpp-corporate-development-executive-and-morgan-stanley-investment-banker-joins-madison-alley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Merkle Acquires IMPAQT, the Leading Independent Search Marketing Agency</title>
		<link>http://madison-alley.com/2011/03/29/merkle-acquires-impaqt/</link>
		<comments>http://madison-alley.com/2011/03/29/merkle-acquires-impaqt/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 15:57:35 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=646</guid>
		<description><![CDATA[Madison Alley Advises IMPAQT on the Strategic M&#038;A Transaction IMPAQT is the only independent search marketing agency recognized by Forrester as a market leader. (February 2011) PRESS RELEASES MERKLE ACQUIRES IMPAQT, LEADING SEARCH MARKETING AGENCY Leading Customer Relationship Marketing Agency &#8230; <a href="http://madison-alley.com/2011/03/29/merkle-acquires-impaqt/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Madison Alley Advises IMPAQT on the Strategic M&#038;A Transaction</strong></p>
<p><span id="more-646"></span><br />
<strong>IMPAQT is the only independent search marketing agency recognized by Forrester as a market leader. (February 2011)</strong></p>
<p>PRESS RELEASES</p>
<p>MERKLE ACQUIRES IMPAQT, LEADING SEARCH MARKETING AGENCY </p>
<p>Leading Customer Relationship Marketing Agency Expands Digital Marketing Suite of Services</p>
<p>Columbia, Md.- March 29, 2011- Merkle (www.merkleinc.com), the nation&#8217;s fastest growing customer relationship marketing (CRM) agency, today announced its acquistion of Pittsburgh-based IMPAQT, a recognized leader in search marketing. IMPAQT&#8217;s expertise in SEM, SEO, bid management and search analytics complements Merkle&#8217;s extensive analytics, database and digital marketing capabilities and expands its integrated customer marketing solutions. The combination of search with Merkle&#8217;s CRM assets is unique in the marketplace and will provide a lens into customer behavior that will allow brands to further optimize conversion, media measurement, keyword and bid strategy at the intersection of search and database marketing.</p>
<p>In February 2011, The Forrester Wave recognized IMPAQT as a market leader among search marketing agencies. Its roster of clients includes world-class brands such as Mercedes, Office Depot, Chase, Tiffany &#038; Co. and Penske. IMPAQT is a formidable force in the search marketing arena and has experienced significant growth, now with over 80 employees and projected gross revenue in 2011 to exceed $90M. IMPAQT&#8217;s proficiency in search combined with Merkle&#8217;s longstanding expertise in CRM strategy, data management and analytics will give marketers the opportunity to enhance both customer acquisition and engagement.</p>
<p><!--more--></p>
<p>&#8220;The acquisition brings together two standout companies,&#8221; said Merkle CEO David Williams. &#8220;This is an exciting time for us, and we are looking forward to putting this unique combination of competencies and capabilities that search and CRM bring together to work for our existing and future clients. The fusion of both organizations unites our mutual drive for innovation, entrepreneuralism, analytics and market leadership.&#8221;</p>
<p>Merkle&#8217;s acquistion of IMPAQT signals its ongoing commitment to accelerating its digital strategy to include investments in digital acquisition and engagement capabilities, focusing on e-mail, mobile, social, site optimization, performance display and search. In addition, Merkle continues to expand its staff and capabilities and is evaluating acquistions in digital creative, analytics, technology and strategy. Through the integration of these existing competencies, new digital technologies and the skills of its industry experts, Merkle provides its customer access to best-in-class CRM across CRM across media and channels, both online and off.</p>
<p>&#8220;IMPAQT&#8217;s acquisition by Merkle will greatly expand our growth opportunities in the coming years,&#8221; says Richard Hagerty, IMPAQT&#8217;s CEO. &#8220;We look forward to our two companies working together on innovations within areas of marketing that have yet to be targeted by our competition, defining new relationships between CRM and Search and expanding our already extensive analytics capabilities.&#8221;</p>
<p><strong>About Merkle</strong></p>
<p>Merkle is the nation&#8217;s largest and fastest growing customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combinig a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing programs. With more than 1,400 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com. </p>
<p><strong>IMPAQT</strong></p>
<p>IMPAQT is privately held Search Marketing agency helping Fortune 1000 marketers gain revenue, branding, awareness and top internet rankings through Search-based Paid Placement campaigns and Organic Web Site optimization, as well as social media marketing and data integration. </p>
<p>IMPAQT&#8217;s customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over three years, ranking as one of INC. Magazine&#8217;s fastest growing companies. Please visit www.IMPAQT.com to learn more.</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2011/03/29/merkle-acquires-impaqt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finance Monthly Magazine Awards Madison Alley Deal of the Month</title>
		<link>http://madison-alley.com/2010/08/01/madison-alley-awarded-deal-of-the-month-from-finance-monthly-magazine/</link>
		<comments>http://madison-alley.com/2010/08/01/madison-alley-awarded-deal-of-the-month-from-finance-monthly-magazine/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 01:52:10 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thedevsite.com/?p=196</guid>
		<description><![CDATA[Finance Monthly &#8211; Deal of the Month]]></description>
			<content:encoded><![CDATA[<p><a href='http://madison-alley.com/wp-content/uploads/2010/08/Finance-Monthly-Deal-of-the-Month1.pdf'><strong>Finance Monthly &#8211; Deal of the Month</strong></a></p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2010/08/01/madison-alley-awarded-deal-of-the-month-from-finance-monthly-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meredith Acquires Remaining Interest in Mobile Marketing Leader The Hyperfactory</title>
		<link>http://madison-alley.com/2010/07/13/meredith-acquires-mobile-marketing-leader-the-hyperfactory/</link>
		<comments>http://madison-alley.com/2010/07/13/meredith-acquires-mobile-marketing-leader-the-hyperfactory/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 01:51:33 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thedevsite.com/?p=198</guid>
		<description><![CDATA[Madison Alley Advises The Hyperfactory on the Strategic M&#038;A Transaction MEREDITH CORPORATION BROADENS MOBILE MARKETING CAPABILITIES BY COMPLETING ACQUISITION OF INDUSTRY LEADER THE HYPERFACTORY NEW YORK, NY/DES MOINES, IA (July 13, 2010) – Meredith Corporation (NYSE:MDP; www.meredith.com) announced today that &#8230; <a href="http://madison-alley.com/2010/07/13/meredith-acquires-mobile-marketing-leader-the-hyperfactory/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Madison Alley Advises The Hyperfactory on the Strategic M&#038;A Transaction</strong><br />
<span id="more-198"></span></p>
<p><strong>MEREDITH CORPORATION BROADENS MOBILE MARKETING CAPABILITIES BY COMPLETING ACQUISITION OF INDUSTRY LEADER THE HYPERFACTORY</strong></p>
<p>NEW YORK, NY/DES MOINES, IA (July 13, 2010) – Meredith Corporation (NYSE:MDP; www.meredith.com) announced today that it has completed its acquisition of mobile marketing specialist The Hyperfactory (www.thehyperfactory.com). The acquisition further enhances the capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides leading corporations and brands with custom marketing solutions. </p>
<p>Since 2006, Meredith Integrated Marketing has added interactive marketing services firms O&#8217;Grady Meyers and Genex; viral marketing leader New Media Strategies; healthcare marketing communications specialists Big Communications; database strategy and analytics experts Directive; and now mobile marketing specialist The Hyperfactory.</p>
<p>To view or download images of The Hyperfactory’s recent work with Meredith Integrated Marketing, or to learn more about MIM&#8217;s expansion, please visit http://www.meredith.com/image_links.html.</p>
<p>“The completion of our acquisition of The Hyperfactory is consistent with Meredith’s commitment to excellence in marketing services for our clients,” says Meredith Integrated Marketing President Martin Reidy. “Mobile is a critical part of the marketing portfolio and its importance is growing at an incredibly rapid rate. As with our past acquisitions, like New Media Strategies in the Social Media space, we focus our investments only on the leaders in the respective marketing disciplines. The Hyperfactory is the clear leader in the mobile marketing arena and we are proud to have them as part of our arsenal.”</p>
<p>In July 2009, Meredith took a minority stake in The Hyperfactory. In the past year, as the demand for mobile marketing solutions has rapidly increased, the companies have joined forces to offer leading companies and brands such as Kraft, Gerber and Acura cutting-edge mobile marketing solutions. According to Nielsen, over 62 million people in the U.S. are using the mobile internet on a regular basis. </p>
<p>Additionally, The Hyperfactory helped to accelerate Meredith’s consumer brand efforts in the mobile space by developing the mobile platforms for the Better Homes and Gardens, Parents and Fitness brands.</p>
<p>“Our clients and consumers have responded well to these initiatives, and we look forward to increasing our presence in the mobile space with The Hyperfactory as a full member of the Meredith portfolio,” said Meredith National Media Group President Jack Griffin. “The Hyperfactory&#8217;s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.&#8221;</p>
<p>Founded in 2001 by New Zealand brothers Derek and Geoffrey Handley, The Hyperfactory specializes in powering businesses and brands through the mobile medium with award-winning, innovative and strategically creative initiatives. With a history of winning more industry accolades and recognition than any mobile agency worldwide, The Hyperfactory&#8217;s clients include Coca-Cola, BlackBerry, Disney, Kraft, L&#8217;Oreal and Vodafone. More than 100 mobile technology and marketing experts support and deliver globally through offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India.</p>
<p>“Our relationship with Meredith has already accelerated our global growth at a pivotal stage for the mobile marketing industry,” says Derek Handley, Co-founder &#038; CEO, The Hyperfactory. “Being a fully integrated member of Meredith Integrated Marketing will stimulate our own creative ideas, design and implementation capabilities – and also create opportunities for us to compete for a whole new tier of clients.”</p>
<p>Terms of The Hyperfactory acquisition were not disclosed. The acquisition is expected to be accretive to earnings, and will not have a material effect on Meredith’s financial performance for fiscal 2011.</p>
<p>&#8220;This strategic move further expands Meredith&#8217;s global footprint as well as our ability to serve our clients on this rapidly growing platform,&#8221; says John Zieser, Meredith&#8217;s Chief Development Officer. &#8220;We are continuously seeking out new opportunities to align with market leaders throughout the world.&#8221;</p>
<p>The Hyperfactory was advised by Madison Alley Global Ventures on this transaction.</p>
<p><strong>About Meredith Corporation </strong><br />
Meredith Corporation is the leading media and marketing company serving American women. Meredith combines well-known national brands &#8211; including Better Homes and Gardens, Parents, Ladies&#8217; Home Journal, Family Circle, American Baby, Fitness and More &#8211; with local television brands in fast growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith then uses multiple distribution platforms &#8211; including print, television, online, mobile and video &#8211; to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation&#8217;s top brands and companies.</p>
<p><strong>About Meredith Integrated Marketing</strong><br />
Meredith Integrated Marketing offers a full spectrum of resources and expertise enabling brands to break through the clutter to grow customer relationships. Meredith Integrated Marketing maximizes results by providing strategic solutions and smart content to personalize the brand experience through meaningful multi-platform custom communications programs.</p>
<p><strong>About The Hyperfactory</strong><br />
The Hyperfactory (www.thehyperfactory.com) powers businesses and brands through the mobile medium. As the most awarded and most established specialist, it is consistently setting new standards of excellence through two divisions:</p>
<p>•   Agency: Powering brands through integrated mobile strategy, creative, media and innovation.</p>
<p>•   Technology: Powering businesses through planning, integration and deployment of mobile technology, regardless of the platform, protocol or device.</p>
<p>Founded in 2001 by New Zealand brothers Geoffrey and Derek Handley, The Hyperfactory is a wholly owned subsidiary of Meredith Corporation, the leading media and marketing company serving American women. Recently recognized in Entrepreneur Magazine’s Annual 100 Brilliant Ideas &#038; Companies issue and with a history of winning more industry accolades and recognition than any agency worldwide, clients include Coca-Cola, BlackBerry, L’Oreal, Vodafone, Disney and Kraft. It employs over 100 of the world’s best mobile technology and marketing experts and supports and delivers globally through its network of offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India.</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2010/07/13/meredith-acquires-mobile-marketing-leader-the-hyperfactory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One to One Interactive Secures Financing from Technology Lender</title>
		<link>http://madison-alley.com/2010/06/18/one-to-one-interactive-secures-financing-from-technology-lender/</link>
		<comments>http://madison-alley.com/2010/06/18/one-to-one-interactive-secures-financing-from-technology-lender/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 23:31:21 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=549</guid>
		<description><![CDATA[Madison Alley Advises One to One Interactive on the Capital Transaction Capital will be used to support rapid growth of the digital marketing, media and technology company.]]></description>
			<content:encoded><![CDATA[<p><strong>Madison Alley Advises One to One Interactive on the Capital Transaction</strong></p>
<p><span id="more-549"></span></p>
<p>Capital will be used to support rapid growth of the digital marketing, media and technology company.</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2010/06/18/one-to-one-interactive-secures-financing-from-technology-lender/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Limelight to Acquire EyeWonder, a Pioneer in Video &amp; Rich Media Ad Solutions</title>
		<link>http://madison-alley.com/2009/12/21/limelight-to-acquire-eyewonder-a-pioneer-in-video-rich-media-ad-solutions/</link>
		<comments>http://madison-alley.com/2009/12/21/limelight-to-acquire-eyewonder-a-pioneer-in-video-rich-media-ad-solutions/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 02:01:40 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thedevsite.com/?p=209</guid>
		<description><![CDATA[Madison Alley Advises EyeWonder on the M&#038;A Transaction for $110 Million Paid at Closing Limelight Networks Announces Agreement to Acquire EyeWonder, Inc. TEMPE, AZ, and ATLANTA, GA – 21 December 2009 – Limelight Networks, Inc., (NASDAQ: LLNW) today announced a &#8230; <a href="http://madison-alley.com/2009/12/21/limelight-to-acquire-eyewonder-a-pioneer-in-video-rich-media-ad-solutions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Madison Alley Advises EyeWonder on the M&#038;A Transaction for $110 Million Paid at Closing</strong><br />
<span id="more-209"></span></p>
<p><strong>Limelight Networks Announces Agreement to Acquire EyeWonder, Inc.</strong></p>
<p>TEMPE, AZ, and ATLANTA, GA – 21 December 2009 – Limelight Networks, Inc., (NASDAQ: LLNW) today announced a definitive agreement to acquire privately held EyeWonder, Inc. The transaction is expected to close in the first half of 2010.</p>
<p>“Today, two best-in-class companies are combining to capitalize on the clear opportunity created by a macro shift of content consumption and advertising spend away from legacy channels and towards the growing world of Internet-connected devices. Limelight and EyeWonder bring together deep technical and operational skills for creating a brilliant online experience anywhere, on any device, and the ability to help advertisers and publishers monetize that experience,” said Jeff Lunsford, chairman and chief executive officer, Limelight Networks, Inc. “We believe joining forces with the EyeWonder team will help us build long-term value for our shareholders and further establish Limelight Networks as an important, at-scale participant in the rapidly growing rich media, video, mobile, and web TV advertising sectors.”</p>
<p>Since 1999, EyeWonder has been an innovator in developing monetization solutions that helps Forbes 2000 advertisers, interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns. EyeWonder’s advertising serving platform is projected to service over $500 million in media spend globally in 2009, helping stakeholders across the digital advertising ecosystem to realize increased return-on-investment from that spend.</p>
<p>The combination of EyeWonder’s value-added monetization solutions and Limelight Networks’ delivery, storage, management and consulting services will enable enterprises, agencies and content publishers to unlock the value of their online content and maximize the revenue and profitability of their online strategies. The combined company will have relationships with over 2500 online businesses, over 800 interactive agencies, 900 last-mile access networks and over 20 ecosystem partners who, together, will working toward building a more efficient and intelligent Internet.</p>
<p>“Today’s announcement represents the next step in the growth and success of online advertising and in realizing the vision EyeWonder was founded with ten years ago. Limelight Networks and EyeWonder have worked together as partners for years, and have shared a passion for helping publishers of all types better monetize their content. By combining and integrating each company’s distinctive areas of expertise, we will create unique and independent service offerings that will deliver exceptional value to our clients and partners,” said John Vincent, founder and chief executive officer, EyeWonder, Inc.</p>
<p>The consideration to be paid to EyeWonder’s shareholders at Closing will equal approximately $110 million, comprised of approximately $62 million in cash (subject to adjustment based on EyeWonder’s financial condition at Closing) and approximately 12.74 million shares of Limelight common stock. Up to approximately 4.86 million additional shares of Limelight common stock will be issuable in 2011 if EyeWonder achieves certain financial results in 2010. </p>
<p>EyeWonder was advised on the transaction by Madison Alley Global Ventures.</p>
<p>Certain key employees of EyeWonder will also enter into employment arrangements with Limelight that will involve additional equity compensation. The closing of the transaction is subject to customary closing conditions, including the effectiveness of a registration statement to be filed with the Securities and Exchange Commission relating to the transaction, and approval of Limelight Networks and EyeWonder’s respective stockholders at stockholder meetings following distribution of a definitive joint proxy statement.</p>
<p><strong>Conference Call</strong><br />
At approximately 8:00 a.m. ET (5:00 a.m. PT) today, executives from both companies will host a conference call for investors to discuss this transaction. North American participants can access this call by dialing +1-800-920-4315. Participants outside of North America can dial +1-212-231-2902. A replay of the call will be available from http://www.llnw.com for one week following the conclusion of the event.</p>
<p><strong>Additional Information and Where to Find It</strong><br />
Limelight Networks plans to file with the SEC a Registration Statement on Form S-4 in connection with the transaction and plans to file with the SEC and mail to its stockholders a Proxy Statement/Prospectus in connection with the transaction. The Registration Statement and the Proxy Statement/Prospectus will contain important information about Limelight Networks, EyeWonder, the transaction and related matters. Investors and security holders are urged to read the Registration Statement and the Proxy Statement/Prospectus carefully when they are available. Investors and security holders will be able to obtain free copies of the Registration Statement and the Proxy Statement/Prospectus and other documents filed with the SEC by Limelight through the web site maintained by the SEC at www.sec.gov and by contacting Limelight Networks Investor Relations at 917-297-4241. In addition, investors and security holders will be able to obtain free copies of the documents filed with the SEC on Limelight Networks’ website at <a href="http://www.limelightnetworks.com">www.limelightnetworks.com</a>.</p>
<p><strong>Participants in the Acquisition of EyeWonder</strong><br />
Limelight Networks, EyeWonder and their respective directors, executive officers and certain other members of management and employees may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding these persons who may, under the rules of the SEC, be considered participants in the solicitation of Limelight Networks stockholders in connection with the proposed transaction will be set forth in the Proxy Statement/Prospectus described above when it is filed with the SEC. Additional information regarding Limelight Networks’ executive officers and directors is included in Limelight Networks’ definitive proxy statement, which was filed with the SEC on April 27, 2009. You can obtain free copies of these documents from Limelight Networks using the contact information above.</p>
<p># # #</p>
<p><strong>About Limelight Networks, Inc.</strong><br />
Limelight Networks, Inc. (Nasdaq: LLNW) is trusted by the world’s most innovative enterprise, entertainment, technology, and software brands to improve the performance and profitability of web sites and end-user experiences. Our scalable, on-demand managed infrastructure solutions provide global reach and consistent high availability, by routing traffic over a private fiber-optic backbone rather than through the often-congested, unpredictable public Internet. For more information, visit our web site (http://www.limelightnetworks.com), read our blog (http://blog.llnw.com), or follow @llnw (http://www.twitter.com/llnw) on Twitter.</p>
<p><strong>About EyeWonder, Inc.</strong>EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company&#8217;s interactive digital advertising solutions or its global office network, please visit <a href="http://www.eyewonder.com">http://www.eyewonder.com</a> or follow us on Twitter www.twitter.com/_ew.</p>
<p><strong>Safe-Harbor Statement</strong><br />
This press release includes “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements relating to the timing of the merger and satisfaction of conditions to the merger, You should be aware that the forward-looking statements included herein represent the current judgment and expectations of the Limelight Networks and EyeWonder, but the actual results, events and performance of each company and of the combined company following the merger are subject to risks and uncertainties and could differ materially from those expressed or implied by forward-looking statements. The companies do not intend to update any of these forward-looking statements or publicly announce the results of any revisions to these forward-looking statements, other than as is required under the federal securities laws. The potential risks and uncertainties include, but are not limited to: potential difficulties that may be encountered in integrating the merged businesses; potential uncertainties regarding market acceptance of the combined company; uncertainties as to the timing of the merger, approval of the transaction by the stockholders of the companies and the satisfaction of other closing conditions to the transaction, including the receipt of regulatory approvals; competitive responses to the merger; an economic downturn; variability in quarterly operating results, the rate of growth and development of advertising and media markets and Limelight Networks’ ability to attract and retain skilled personnel and develop leaders.</p>
<p>Copyright (C) 2009 Limelight Networks, Inc. All rights reserved.<br />
All product or service names are the property of their respective owners</p>
<p>Contacts:<br />
Paul Alfieri of Limelight Networks, Inc., +1-917-297-4241, palfieri@llnw.com</p>
<p>Mike Griffin of EyeWonder, +1-678-891-2046, mgriffin@llnw.com</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2009/12/21/limelight-to-acquire-eyewonder-a-pioneer-in-video-rich-media-ad-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meredith Corporation Acquires Interest in Mobile Marketing Leader The Hyperfactory</title>
		<link>http://madison-alley.com/2009/07/21/meredith-invests-in-the-hyperfactory/</link>
		<comments>http://madison-alley.com/2009/07/21/meredith-invests-in-the-hyperfactory/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 18:54:01 +0000</pubDate>
		<dc:creator>mseidler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madison-alley.com/?p=508</guid>
		<description><![CDATA[Madison Alley Advises The Hyperfactory on the Strategic Investment Transaction DES MOINES, Iowa and NEW YORK, July 21 /PRNewswire-FirstCall/ &#8212; Meredith Corporation (NYSE: MDP), one of America&#8217;s leading media and marketing companies, today announced it has taken a strategic stake &#8230; <a href="http://madison-alley.com/2009/07/21/meredith-invests-in-the-hyperfactory/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Madison Alley Advises The Hyperfactory on the Strategic Investment Transaction</p>
<p><span id="more-508"></span></p>
<p>DES MOINES, Iowa and NEW YORK, July 21 /PRNewswire-FirstCall/ &#8212; Meredith Corporation (NYSE: MDP), one of America&#8217;s leading media and marketing companies, today announced it has taken a strategic stake in The Hyperfactory, the oldest and most awarded independent mobile specialist. The investment will not have a material effect on Meredith&#8217;s financial performance in fiscal 2010.</p>
<p>The investment enhances the services and capabilities of Meredith Integrated Marketing, the company&#8217;s business-to-business unit that provides leading corporations and brands with custom print and online communications for their customers. It also accelerates Meredith&#8217;s consumer brand efforts in the mobile space. </p>
<p>Privately owned and founded in 2001 by New Zealand brothers Geoffrey and Derek Handley, The Hyperfactory (www.thehyperfactory.com) specializes in powering businesses and brands through the mobile medium with award winning, innovative and strategically creative initiatives. With a history of winning more industry accolades and recognition than any mobile agency worldwide, The Hyperfactory&#8217;s clients include Coca-Cola, BlackBerry, L&#8217;Oreal, Vodafone, Disney and Kraft. The company, which employs more than 100 mobile technology and marketing experts, supports and delivers globally through its network of offices in Auckland, Los Angeles, New York, Chicago, Hong Kong, Sydney and Hyderabad, India.</p>
<p>&#8220;Joining forces with The Hyperfactory provides Meredith Integrated Marketing with access to the fast-growing mobile category and complements our recent acquisitions in the digital marketing space,&#8221; says Jack Griffin, President of the Meredith Publishing Group. &#8220;The Hyperfactory&#8217;s capabilities fall directly in line with our strategic goals and present significant opportunities for our business-to-business engagements.&#8221;</p>
<p>The investment further accelerates the transformation of Meredith Integrated Marketing into a comprehensive marketing services provider with robust capabilities. Since 2006, Meredith Integrated Marketing has added interactive marketing services firms O&#8217;Grady Meyers and Genex; viral marketing leader New Media Strategies; healthcare marketing communications specialists Big Communications; and database strategy and analytics experts Directive.</p>
<p>&#8220;Mobile is becoming a vital ingredient in integrated marketing campaigns, giving consumers access to brands at key decision points in the purchasing cycle for awareness, consideration and calls to action,&#8221; says Wendy Riches, EVP, Meredith Publishing Group, who oversees Meredith Integrated Marketing. &#8220;The Hyperfactory is the ideal partner for us to help us better serve our partners who are recognizing and seeking to capitalize on this trend.&#8221;</p>
<p>&#8220;Entering into an alliance with Meredith will accelerate our global growth at a pivotal stage for the mobile marketing industry,&#8221; says Derek Handley, Co-founder &#038; CEO, The Hyperfactory. &#8220;Being part of such a consortium of leading-edge thinkers will stimulate our own creative ideas, design and implementation capabilities, and also create opportunities for us to compete for a whole new tier of clients.&#8221;</p>
<p>&#8220;This strategic move further expands Meredith&#8217;s global footprint as well as our ability to serve our clients on this rapidly growing platform,&#8221; says John Zieser, Meredith&#8217;s Chief Development Officer. &#8220;We are continuously seeking out new opportunities to align with market leaders throughout the world.&#8221;</p>
<p>The Hyperfactory was advised by Madison Alley Global Ventures on this transaction. </p>
<p>For more information, visit:</p>
<p>www.meredith.com</p>
<p>www.thehyperfactory.com</p>
<p>www.madison-alley.com</p>
]]></content:encoded>
			<wfw:commentRss>http://madison-alley.com/2009/07/21/meredith-invests-in-the-hyperfactory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

